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The Marketing Major combines a basic liberal arts education with specialized preparation for a career in marketing. Courses cover topics such as consumer behavior, electronic commerce, market research, product development and database applications. Students acquire broad knowledge relevant to a variety of marketing settings along with skills that allow them to specialize in an area of interest. A student-selected marketing elective and internship are also required. The liberal arts core at Franklin Pierce University helps Marketing students gain skills in effective communication, critical thinking, creative problem solving and team-based projects, which are essential qualities for success in today's business climate.

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